![]() ![]() However, there is another layer to the market that’s often overlooked – the non-traditional, or Tier 2, powersports vehicle market. When you think of the UTV market, you’re likely to visualize models supplied by big-name brands and sold by a brand-dedicated network of brick-and-mortar dealers. Within the Commercial application, results show Industrial use accounted for 4.7% of the total market, followed by Other Turf (2.9%), Golf (1.5%) and Commercial Non-Turf (1.0%). This was followed by Farmer/Rancher (26.7% market share), Estate Use (11.3%), Residential/Homestead Use (8.8%) and Hunters (8.1%). Within the Consumer application, survey results show Recreational Use was the largest category in 2022, accounting for 34.3% of the total market. Of the nearly 550,000 UTVs retailed in North America in 2022, PPM found Consumer applications likely accounted for 89.3% of sales while Commercial applications looked to be responsible for 10.0% of the total and Government applications accounted for a mere 0.7%.Įach year as part of PPM’s dealer survey, retailers are asked to segment their sales into 10 different categories within each of the three applications – Consumer, Commercial and Government.įor instance, Consumer uses include Recreational Use, Farmer/Rancher, Estate Use, Residential/Homestead Use and Hunters Commercial uses include Industrial, Golf, Other Turf and Commercial Non-Turf and Government uses represent more than 60 different Federal agencies in the U.S. Whereas in 2000 the ratio between Consumer and Commercial applications was approximately 40/60 respectively, there has been a significant shift to Consumer models accounting for the majority of units moved. ![]() PPM also splits its findings between Consumer applications, Commercial applications and – to a much smaller extent – Government applications. SRVs slide in with 7% of the market while EUVs hold a 4% share. SSVs exceed 70mph, offer performance styling with a limited cargo area, and typically feature large displacement engines 800cc & over, independent rear suspension, EFI, 2- and 4-passengers, bucket seats, superior handling & suspension and 4WD.Īccording to PPM research, UCVs are responsible for 44% of the North American UTV market, SSVs account for 17%, RUVs hold 15% of the market and PUVs maintain a 13% share. ![]() SRVs feature speeds of 52-70 mph, sporty styling yet more cargo area than an SSV, typically with large displacement engines 800cc & over, independent rear suspension, EFI, 2 and 4-passengers, bucket seats and 4WD. RUVs feature speeds of 42-55 mph, sportier styling and a smaller cargo area than UCVs, feature independent rear suspension, FI & EFI, 2- and 4-passenger options, bucket seats and 4WD. PUVs are speed-governed at 35 mph and under, offer a large cargo area, often lack independent rear suspension, feature 2WD or 4WD, feature bench or bucket seats for 2- or 4-passengers, carb as well as FI and EFI, and include all diesels. PPM splits UTVs into six distinct product categories, including Electric Utility Vehicles (EUV), Pure Utility Vehicles (PUV), Recreational Utility Vehicles (RUV), Sport Recreational Vehicles (SRV), Super Sport Vehicles (SSV) and Utility Crossover Vehicles (UCV).ĮUVs are speed-governed at 25 mph and under, offer a large cargo area, 2- and 4-passenger seating, can be either 2WD or 4WD, and are very popular at golf courses, estates and gated communities, with hunters and in industrial plants and warehouses. ![]()
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